Earth Hour started as a grassroots movement in Australia with an initiative led by the World Wildlife Fund (WWF) and advertising agency Leo Burnett Sydney. The idea was to help shed light on the issue of climate change and engage locals in the mission to step up and act.
WWF and Leo Burnett Sydney came up with the concept of a voluntary lights-off event on a large scale, which they initially called “The Big Flick” and later was renamed “Earth Hour”. Earth Hour encourages households, governments and businesses to turn off the lights for one hour, from 8:30 pm to 9:30 pm, on a specific day towards the end of March to raise awareness about climate change.
The first Earth Hour took place in Sydney, Australia on March 31st, 2007. Since then, it has become an international movement with millions of people in more than 180 countries participating. Earth Hour 2020 will take place on Saturday, March 28th from 8:30 pm – 9:30 pm Central Time.
While the collective action of this voluntary hour-long blackout does not have a significant impact on a grand scale, it is more a symbolic action to encourage individuals, businesses and countries to think about the environment and reduce their ecological footprint. Participating in Earth Hour symbolizes a commitment to turn short-term energy saving into longer-term actions. If everyone does something really small, the collective action can have a huge impact.
It may not be immediately obvious how turning off your lights can help the environment, but it can. Power is generated by power plants burning coal, crude oil and other fossil fuels which emits toxic fumes. By reducing your energy use, you reduce the amount of electricity that power plants have to make, which decreases the amount of greenhouse gases, such as carbon dioxide, that are released into the atmosphere.
The voices of millions of people speaking up for the planet are needed to push for action on nature and drive global climate policy to ensure a future for us and the next generation. Earth Hour is about much more than turning off the lights, it is our opportunity to speak up and show our commitment to our planet and our people.
Villa del Palmar Cancun believes that everyone can make a difference and invites you to be part of Earth Hour on March 28th. We will have a fire show, live music plus many surprises. Join us at Tiki bar on the beach at 8:15 pm for our annual lights-off for an hour show.
““It is our collective and individual responsibility to preserve and tend to the environment in which we all live.” ~Dalai Lama ~